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ItsAguillon

CUSTOMERS ON AUTOPILOT

The Automatization Creator

Helping you turn followers –→ long-term customers via automated sales systems.

Unsubscribe at any time.

3 Lessons That I Learned From My First Course

By Carlos Aguillon

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I was almost crying. I had just spent the last four months working on something that no one could ever watch. I felt horrible, and I was really doubting about my ability to be an entrepreneur and a course creator.

Well, that was just one of the multiple ups and downs, that you have to deal with as an entrepreneur.

Today, I will share with you three lessons that I learned after launching my first course and business. I hope that it be useful for you. But, before we get into the lessons, let's start with the beginning of the story.

The Beginning

It was 2020, and I was literally locked in my house during Covid-19 lockdown. Without much to do, and very bored. I was browsing online libraries to get into my next book. I didn’t expect it, but I watched this book:

It grabbed my attention. I mean, I had always wanted to be rich, and I thought that I knew what was the way. But, I was born in a middle class family, so maybe I could learn something useful. And, I decided to read the book.

What I thought about the money path

My whole life, I had listened to this advice:

"Work hard in a good paying job to be rich."

And, I had listened to it so many times, that I thought it was true. Yeah, I was exactly following the classic script (study → work → retire). For example, when I was 16 years old, I used to put a lot of effort at the school, and the grades. Just because, I wanted to go to a good university, and study a good career (like Engineering), so I could work in a big company with a good position.

This belief was so strong, that I used to say to my dad that I wanted to be a boss, or a CEO in a big company as soon as I finished high-school. Please, keep in mind that I said this, when I was eight years old. I was very brain washed.

My reality check

Anyway, Robert Kiyosaki, and his book, broke all of those “false” beliefs that I had about money. And, I learned that time is limited. So, you better find a way to make money while you sleep, or you will have to work until your death for a paycheck.

And, that’s a little dramatic. But, listen to the way I understand it now:

Most of us don’t really want money. Most of us want freedom. Freedom of:

Time freedom: decide how you spend your day.
Location freedom: decide where you spend your day.
Financial freedom: don’t let that money be a constraint about the things that you can do, or have.

Which means, we don’t want a million dollars. We want the freedom, that a million dollars would give us. We want to be free to travel wherever you want to go, be free to take lunch with your family and don’t go to the office, be free to go to that amazing soccer or music event that you’ve always wanted to go, and now your budget allows you.

But, a paycheck will not give you that freedom. And, here’s where I differ from Robert Kiyosaki. A good job might give you a lot of money. But, it will barely give you freedom. So, you need to find a way to earn that freedom, which you can do more efficiently through:

Business
Investmets

My first business

So, I was very excited about the idea of launching a business, and being an entrepreneur. And, as I was so excited with the idea of financial freedom. I decided to launch a business around the topic. Therefore, my first business was about the exact things that I had learned from this book, with a big difference. It was going to be digital. I mean, instead of selling a book, I would sell a course. Therefore, I spent the next four months building:

Two YouTube channels (one in Spanish, and one in English) with over nine videos in each channel.
Two online courses with three different access levels.
A blog with over ten articles
A Facebook page, and two Instagram accounts
And a podcast

Yeah. I put a lot of effort and work. Therefore, my expectations were very high. I really expected thousands of dollars at the first day.

My first entrepreneurship failure

Anyway. The worst happened. Nothing.

I mean, I didn’t get a single view in any of my YouTube videos, nor a single like in Facebook nor Instagram. And, just a few page visits in my blog.

I couldn’t deal with it. I was very sad, frustrated, and mad. I really thought that the algorithm played against small entrepreneurs, and that the big tech companies wanted us to fail.

I know. It sounds stupid, but I had spent tens of hours (four months) editing videos, writing content, learning about web design, building web pages, and recording courses. And, what result had I gotten? Anything. I was completely ignored.

So, I started doubting about my skills, and my ability to be an entrepreneur. I really thought that maybe I wasn’t good enough to build a course, to be in social media, or to get sales. And, perhaps I should go back to the nine to five path, and just go to university, and get a good job.

Hopefully, God sent me a new book through a random Instagram post. It was:

And, that gave me enough full to try it again. But, that’s another story.

Three Lessons That I Learned

1. You can’t never fail completely

I really thought that my first business was a failure. But, actually, that’s very far from the truth. I probably learned more in those four months about business than in many years of high-school. So, despite I failed at sales, it’s impossible to fail completely. And, I succeed at things like:

- Video editing

- Web page building

- Social media content editing

- Blog writing

- Course recording

These skills are still paying me off. And, they have been invaluable tools in my entrepreneurship road. Therefore, if you’ve already launched your first business. And, it didn’t work out as expected. Don’t think about the time that you wasted, but about the skills that you earned. I’m 100% confident that those skills could even be worth more than the actual money that you might have gotten from your first sale.

2. You only fail if you quit

Think about it. How many followers do you think that I would have if I have kept posting content for two years?

Well, a lot more than those that I could get after posting content in my launch week.

And, the thing is that I may already have a successful business with customers if I had just continued doing it. But, I didn’t. So, there have already passed two years, and I don’t even have my first customer.

The reason?

I stopped doing the right things, because I didn’t get immediate results.

Remember, you only fail when you quit. Please, don’t fail. Don’t quit.

3. Marketing is 60% of businesses

I know that people often feel confused about what marketing is. It’s usually because you’re listening to the deep stuff without understanding the fundamentals. And, marketing fundamentals can be reduced to one single sentence:

Putting your offer in front of the right people

And, I say that it’s 60% of a business, because what could be the point of writing the best book, course, or coaching program if you bury it in your garden?

But, in today’s world. With more options to consume than time to consume all of them. If you aren’t actively working on ways to market your product, you’re just putting your product under the earth.

So, keep in mind that you will need to spend at least 60% of your time or money on marketing & sales if you really want a thriving business with a constant flow of customers, who you can help.

I appreciate that you read until the end. So, think about this:

What lessons did you learn after launching your first business?

I see you soon. Peace & success.