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ItsAguillon

CUSTOMERS ON AUTOPILOT

The Automatization Creator

Helping you turn followers –→ long-term customers via automated sales systems.

Unsubscribe at any time.

From Solutions to an Info-product

By Carlos Aguillon

Blog Categories:

In this post, you'll know how I went from possible solutions that could solve my customers' problems to a product that I could sell

Hello course creators! Today we'll cover:

How did I go from solutions to an actionable plan?
How did I go from a plan to a product?

So, this post is part of a series called Real-time documentation, you can watch last episode here, where I talked about understanding your customer, know what problems they have, and what solutions you could provide to solve those problems. I really encourage you to watch it, because the dots connect. And, I expect that you already have a list of solutions that solve your customers' problems.

As a side note, I will change the title from the documentation articles, because it can get confusing to know what "Ep. 34" was about without the topic in its title. But, these will follow the same format of telling you my weekly updates, and the thumbnail won’t change.

Product-Design

It was mid September 2023, and I had a list of 64 solutions that I could provide to my customers, and would help them to solve their problems. So, I focused in converting these solutions into a framework, or roadmap that my customers could follow to achieve success. So, I classified all of my solutions into categories. Actually, I noticed that I had six main categories. And, these were:

Your sales message
Your website
Understand your customers
Sales mindset
Enhance your offer
Scale your business

And, below each category, I listed all of the solutions that I had put. So, it looked like this:

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Next, I asked myself. What’s the most logical way to provide all of these solutions. So, I arranged my table, and it looked like this:

1. Sales mindset

2. Understand your customer

3. Enhance your offer

4. Your sales message

5. Your website

6. Scale your business

And, the final step was to summarize all the things that you offer in a single sentence. This is going to be a little difficult, and it will take you some time, or at least, it did for myself. Finally, I summarized it like:

The six-step framework to convert your social media followers into paying students for your course

From framework to product

Once I knew what my Success Framework was, and I knew exactly what steps I would use to give massive success to my customers. I started to design a product around my Success Framework. Here, I used a trick that I learned from Russell Brunson in his book Dotcom Secrets, and it’s:

People will pay different prices for the same information packed in different ways. For example:

1. Free PDF guide in exchange for email address

2. $5 Audiobook

3. $10 Kindle

4. $19 Physical book

5. $50 course

6. $497 home-study course with live calls (even if the live calls talk about the same topics as the course)

7. $1,000 Small group training

8. $5,000 Personal coaching

And, the theory says that you will attract customers with the free, and cheap products. And, as people know your products’ quality and you, they will trust you more until they finally buy your most expensive products, where you can help them at the highest levels. So, it works like a ladder:

Therefore, my value ladder looked like this:

Build Your Funnel

This was something that I also learned from Russell Brunson. It’s called Sales funnels, and you use it to maximize the amount of products that you sell, and your profit. And, it is basically about upgrading your customers after they’ve purchased something from you. So, your web process would look like:

For example, someone has just bought your Six-pack in six-week course, so you wonder What should be the next logical thing that my customer would need. And, you offer it. For example, it might be a Prepare all your meals in just one-hour per week.

I mean, if they have signed up for a workout challenge, it’s very likely that they need to change their diets. Therefore, a guide about how to cook your new diet such quickly is extremely valuable, and appealing for your new customers.

So, I designed one funnel for each of my products. For example:

A $100 course → $47/month Weekly live calls → $147 One-to-one call with me

Conclusion

To go from solutions to a product, I followed the next steps:

1. I grouped all the solutions that I could provide into categories (four to six categories are a good number)

2. I designed a roadmap that my customers could follow. So, what’s the most logical order to provide those solutions.

3. I focused on the ways that I could sell this framework, and because it’s about information and training. My options were PDF guides, books, courses, online universities, small-coaching, and done-for-you services.

4. I chose between these options to build my value ladder, and get clarity about the products that I could offer

5. I designed a funnel for each product in my value ladder

That’s all. So, today we answered two questions:

- How to go from solutions to an actionable plan?

- How to go from a plan to a product?

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