80-20 X Growth

After listening to multiple advice on "How to grow on X". I’ve found that people promote:

Now, I want to be clear. I like many of these techniques. I firmly believe that these are the right things to do.

But, you shouldn’t do these now. I mean, doing the right thing at the wrong time is still wrong.

And, many of these techniques don’t help beginner growth (-1,000 followers).

Thus, most people waste their time, focusing 80% of their energy doing the work that only gives 20% of the results.

Therefore, they get quickly tired as they don’t see results. So, they quit, and actually, no surprise.

So, what’s that 20% of work that gives you 80% of results?

Well, as Russell Brunson says…

You need to understand that as a beginner, you aren’t in a position where you can create your own niche organically. You don’t have that massive authority or leverage yet.

Instead, you need to attract people in your niche that are already congregated by other creators.

I mean, if you have less than 500 followers — most of your content won’t get read or shown to people’s feed. You just don’t have anyone following you.

So, the only way to get eyes (followers & views) for your content is by commenting on other people’s posts who already have eyes on their content.

This process is known as engaging. Let’s see it visually.

And, engaging is the most effective way to grow as a beginner.

Now, many of you already know this. The real question is:

How do you do effective engagement?

When I started doing engagement, I started commenting on posts from big creators like Dan Koe, Kieran Drew and Justin Welsh. Those were the people who had more eyes, and the people I had listened to more.

The problem?

Everyone is already commenting there. Most of their posts get 100s of comments — Koe just got 73 in less than 1 hour.

Which means that it’s very difficult to stand out — specially because X prioritizes comments from big X accounts with the blue mark.

But, when I started engaging with accounts of my size, everything changed.

I could pass the 30 followers’ limit and in a few weeks I got my first 100 followers. I know that it doesn’t sound like a lot — but, it’s a 230% increase (more than double).

So, where do you find accounts of your size?

In the comment section of big accounts. I mean, many of the 73 people who commented on Koe’s post are people who also want to grow — and most of them don’t have +10,000 followers (just like most of us).

Besides, they are people who share the same interests as you and are in the same niche. So, their followers are a lot more willing to like your own content and follow you.

Thus, start following all of those people — specially people below 10,000 followers (I focused on less than 4,000 followers to max productivity — but it’s your decision, tell me if you experiment).

You already know the secret to grow on X as a beginner (engagement) — and you know with whom to engage with.

Even so, X is a social media platform, and it’s designed to entertain, not work. So, I found multiple distractions while engaging.

Hopefully, Elon Musk built something called X Pro. And, I could quickly go from 20 comments per day to almost +60 comments, investing the same amount of time.

X Pro comes with X Premium (blue mark) and is designed to make work easier on the platform — making you more productive and eliminating ads from your feed.

So, how does this work?

As a creator, you’re pursuing something more than money. You want to pursue your interests and work on your passion (work → play).

Thus, it wouldn’t make sense if you don’t enjoy engagement.

To keep this activity fun, you can make 2 things:

Even if you’re enjoying your list, I’ve noticed that I usually end up engaging with only 10–20 creators from the 50-people list after some weeks.

Many people quit and stop posting content — specially because many of them didn’t have many followers (+50,000).

So, I strongly suggest you to keep your list fresh by removing the people who you don’t engage often with and adding new “hot” people. I do this twice a month.

Just remember the 50-people limit for your lists.

So far, you know the smart way to grow on X, and the smart way to engage.

We’re just missing one piece to finish. And, it’s:

What do you reply to on someone’s post?

Well, I usually do any of these 5:

And, never think that these kinds of comments will help you:

So, this is the 20% that gives you the 80% of growth as a beginner on X…

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